Google, one of the world's most innovative companies, and Oreo, arguably America's most iconic cookie, are fitting brands to embrace LGBT rights - a step that is both modern and rooted in classic American notions of liberty. However, companies like Google and Nabisco - with its instantly famous rainbow Oreo - have found ways to harness their capital and visibility to influence the community, without jeopardizing the electoral process. This is troubling, and it has resulted, to an even greater degree since the decision set forth in Citizens United, in disproportionate amounts of campaign fundsflowing from corporate entities to political candidates likely to further bigbusiness aims. It will begin in nations where prejudicial laws make life difficult for LGBT people, and eventually expand into more liberal countries where there remains work to be done towards procuring equal rights.Īlthough Google’s new activist approach is consistent with a trend among major corporations to become more politically engaged, too many other corporations are using their influence to support partisan agendas. The initiative will focus on human rights and employment discrimination by forming alliances with companies overseas and supporting grassroots organizing efforts. On Monday, Google launched “Legalize Love,” a global campaign that will not push for worldwide legalization of gay marriage despite the assumptions of many Internet articles and users.
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